Swatch has brought back it’s Sistem 51-watch in 2015. These new for 2015 Sistem51 collection watches offer more traditional looks with the entry-level “100% Swiss” automatic mechanical timepieces.
Swatch was very clever to introduce low-priced $150 automatic mechanical watches as a way of getting more people into wearing mechanical timepieces. Swatch continues to produce and sell mostly quartz movement-based timepieces and the hope is that people will “graduate” to more luxurious Swiss watches (of course, according to Swatch, ideally within the Swatch Group brands). With an entry-level mechanical version, this becomes more of a reality, since people who have mechanical watches to begin with, tend to stick with mechanical watches. The new Swatch Sistem51 models include the Sistem51 Sistem Pink (SUTR401), Sistem Green (SUTG400) Sistem Chic (SUTB402), Sistem Class (SUTS402), and Sistem Cream (SUTM400).
The plastic-cased Sistem51 watch is 42mm wide (and 13.6mm thick), available in a range of colors and fitted to various strap options. Even though the new dials are more classic, you’ll notice that Swatch was keen to ensure that the dial placement of the position of the elements, which hold the movement together, remain. Thus, the now distinctive “constellation” on the Sistem51 dials remain. These aren’t functional elements on the dials, but rather, reminders about the mechanical movement inside.
The new for 2015 Swatch Sistem51 SUTR401 (pink case with blue dial), Sistem51 SUTG400 (green case with green and orange dial), Sistem51 SUTB402 (black case with white dial), Sistem51 SUTS402 (blue case with black dial), and Sistem51 SUTM400 (cream case with black dial) watches offer a nice new range of styles which add to the appeal of the Sistem51 family. The watches will continue to be priced at $150 in the United States and will be available for sale in Swatch stores and via their website starting February 23rd, 2015. store.swatch.com
externe bron door : Equwatch.com